A frum family placing frum families — in a city that means something to all of us.

How This Started

Years of planning our own family's Jerusalem trips — Pesachim, Sukkos, bar mitzvahs, a wedding in Jerusalem, shivahs we flew in for — taught us what nobody writes down. The difference between a hotel stay that feels like home and one that quietly falls apart is almost never the star count. It comes down to the details most booking sites don't capture:

• The floor assignment.
• The Shabbos elevator schedule.
• The fifteen minutes the hotel front desk needed to check that the kitchen's Badatz overlay held for the specific afternoon tea setup.
• The grab bar grandma depends on and the two-foot-shorter bed the teenage nephew nevertheless prefers.

We started doing this for friends. Then friends of friends. Then shul members, then their extended family. One Pesach, Yitzchok realized he was effectively running a small concierge operation out of a WhatsApp thread, with more detail held in his head than most travel agents have on file. We decided to stop pretending it was a favor.

JRM Hotels is the operational version of what we were already doing — same care, same discretion, just with a booking system behind it and accountability we own. If you'd like to understand what that accountability looks like in practice, see our covenant.

What We Believe

Frum families on a Jerusalem trip aren't transacting a hotel room — they're orchestrating a family event in a city where the halachic, logistical, and emotional stakes all stack on top of one another. The concierge who serves them should model the values they live by: Shabbos discipline, kashrus precision, family-friend discretion, and honesty when something has gone wrong.

We are small on purpose. The limit of how many families we can serve well is the limit of how many families one family can actually hold in its head. We'd rather under-book the calendar than over-promise the relationship. See our four kosher hotels in Jerusalem to understand the scope of what we work with.

What We Don't Do

• We don't book non-kosher hotels. Not because we judge — because our operation isn't built for it and we'd be a worse fit than someone who specializes.
• We don't work Shabbos or Yom Tov. The contact who handles emergencies during those times is a trusted frum community member, briefed before your trip.
• We don't sell one family's story to the next. Names, dates, dietary details, medical context — held.
• We don't pretend a hotel is something it isn't. If the kashrus doesn't match your standard, we say so and help you pivot.

Who We Are

Yitzchok Richter runs the families-and-hotels side of the operation day-to-day. Every family on the calendar is personally known to him. He handles the hotel contracts, the Shabbos-partner roster, and the refund reserve — all under one roof.

We live in Brooklyn. We daven where you'd expect. Our kids go to the schools you'd expect. We keep the calendar most of our families keep. When we say we model the Shabbos discipline your family lives by, we mean it literally — we are closed when you'd expect frum people to be closed.